Rod Neufeld headshot

Rod Neufeld

I find where systems lose time, money, and adoption —
and fix both the system and the conditions it lands in.

Scaled validation pipelines processing ~30,000 assets annually

Reduced manual workflow effort by ~60% through automation

Designed Workflow Accounting — GAAP-compliant financial tracking completed in under 60 seconds at point of transaction

SYSTEMS WORKFLOWS DATA

Data Systems & ETL

ETL & Data Pipeline Project

Transforming legacy DBF data into a structured, relational system

Problem

Legacy data stored in DBF files was inconsistent, incomplete, and difficult to use for analysis or decision-making.

Poor data quality and lack of structure limited visibility into trends and made reporting unreliable.

Approach

Designed and implemented a Python-based ETL pipeline to extract, clean, and normalize data, map relationships across entities, and load it into a structured SQLite database.

What I Built

  • Extracted and consolidated data from multiple legacy DBF sources
  • Normalized inconsistent records and resolved data quality issues
  • Modeled relationships across households, individuals, donations, and allocations
  • Implemented validation checks ensuring consistency between totals, splits, and payments

Outcome

  • Transformed unusable data into a reliable dataset
  • Enabled downstream analytics and reporting workflows (Power BI)
  • Created a repeatable pipeline for ongoing data processing
  • Improved visibility into trends and data quality issues
  • Reconciliation checks surfaced inconsistencies in legacy financial data during migration

Good data and broken workflows produce the same outcome — decisions made in the dark.

Automation & Validation Systems

Electronic Arts — Pipeline Design & Workflow Transformation

Embedded at EA via Keywords Studios for 2.5 years as Technical Development Support, working across distributed production and QA teams on a large-scale game title validation pipeline. When EA wound down the Keywords contract, I was one of ~50 retained from a team of 180.

Electronic Arts pipeline architecture diagram

What I Owned

I defined the end-to-end requirements and architecture for an automated validation pipeline processing 30,000+ assets annually. The core problem was structural: manual validation was inconsistent, unscalable, and produced no visibility into failure patterns.

I designed the integration between Jira-based intake, Jenkins-driven validation across CI infrastructure, and downstream asset capture — structured to reduce manual intervention, surface data quality issues early, and scale across high-volume production cycles.

I incorporated forward-looking requirements for ML-assisted automated testing, recognizing that near-term ROI would come from capture automation while the ML layer required a longer runway.

  • CI infrastructure scaled from 2 to 5 Jenkins farms, reducing processing time from ~48 hours to under 24
  • Full implementation projected to reduce manual testing effort by 75–80%

What Happened — and What I Learned

The system was deployed into FC25 peak crunch: two weeks of 10-hour days, the highest asset volume of the year, with testers simultaneously switching from manual to automated workflows under maximum delivery pressure.

Training had been solid. The system was not broken. What surfaced were pre-existing upstream data issues — siloed across continental teams, invisible until load exposed them — that couldn't be diagnosed or resolved mid-crunch. The team sidelined the automation because they had no margin to troubleshoot it when they needed it most.

Even so, the core workflow assistance that did run showed a consistent 60% reduction in testing time.

That experience sharpened something I carry into every project now: a well-designed system deployed at the moment of maximum organizational stress will fail regardless of its quality. Change management timing is not a soft consideration — it is a delivery risk on par with the technical work itself.

Outcome

A separate team — building a greenfield FC sub-title with a longer release window — adopted the full system. They worked through the ML growing pains on a timeline that allowed for it, and shipped.

The same problems exist in every industry — invisible bottlenecks, workflows that fight the people using them, and systems deployed without accounting for how humans actually behave.

Product & System Design
NeverØwe

Designed and built from lived experience — a financial system built around how self-employed people actually work, not how accountants wish they would.

NeverØwe logo TM

A real-time financial tracking and obligation management platform for self-employed and gig workers.

Know what you owe.
Control what you spend.

NeverØwe interface preview

Why I Built This

Sixteen years as a self-employed contractor taught me something no accounting software addresses: the problem isn't that people don't want to manage their finances — it's that the tools demand behavior that doesn't fit how independent workers actually work.

The Problem

Tax obligations accumulate invisibly. By the time year-end arrives the number is fixed and the damage is done.

Separately, reconciling finances is a second job — EOD, EOW, EOY — that nobody signed up for when they went to work for themselves.

The Approach

I designed NeverØwe around Workflow Accounting: GAAP-based with an immutable ledger, but on mobile it's a 60-second entry at the moment of the transaction.

When your workday is done, your accounting is done. On a larger screen the full picture is there — tax forecasting, scenario modeling, complete records.

You focus on what you're good at. The accounting happens as part of that process, not after it.

NeverØwe income screen

System Architecture Highlights

  • Event-driven data capture aligned with user actions
  • Modular financial processing pipeline (capture → validation → calculation → feedback)
  • Integrated tax estimation and forecasting engine (Compass)
  • Data integrity enforcement through validation layers
  • Real-time feedback loops influencing user decisions

System Design

Designed a modular architecture supporting:

  • Transaction capture and categorization
  • Tax estimation and forecasting logic
  • Data validation and integrity checks
  • Event-driven workflows tied to user actions

Incorporated forward-looking design for predictive financial modeling (Compass engine), automated compliance support, and real-time feedback loops for user decisions.

NeverØwe expense screen

Platform Implementation

  • End-to-end backend API for financial processing and validation
  • Multi-platform frontend (iOS, Android, web, macOS)
  • Integrated services: Supabase, Firebase, Stripe, SendGrid
  • CI/CD pipeline supporting continuous deployment
  • Environment-driven configuration and data handling

User Workflow

  • Quick Select for frequently used accounts
  • Adaptive prioritization (recent + pinned categories)
  • Minimal input required at point of transaction
  • Reduced cognitive load during data entry

Impact

  • Reframed accounting from a retrospective chore into a real-time decision tool
  • Eliminated the year-end tax surprise through continuous obligation tracking
  • Reduced the cognitive cost of financial management to under 60 seconds per transaction
  • Built a foundation that extends into predictive modeling, automated compliance, and scenario planning

Product Overview

Explore the product design, system architecture, and implementation approach behind NeverØwe.

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